Survey: Majority of UK Consumers will Exercise Data Subject Access Rights in Next Year

Businesses are going to need to make improvements to their DSAR management as more United Kingdom consumers are exercising their data subject access rights than expected, according to a survey covered by Computer Weekly yesterday.

The survey found that 31% of UK consumers surveyed have already exercised their subject access rights since the General Data Protection Regulation (GDPR) went into effect in May and 55% plan to do so within a year. This percentage was higher than expected based on last year’s survey, which revealed that 42% of people planned to exercise their rights within a year of the start of GDPR.

The Facebook – Cambridge Analytica scandal could explain the fact that more people are going to exercise their right to access and erase data held by companies. 72% of UK consumers that are aware of the Cambridge Analytica scandal have or plan to take action as a result of it. These individuals either retracted data permissions, plan to share less data, or are reviewing how organizations are using their personal information.

In addition to social media companies, retailers also need to be carefully watching how consumers react to their data processing. The survey found that, behind social media companies, the greatest numbers of consumers are objecting to the user of their personal data for marketing purposes by retailers and supermarkets. In total, 35% of UK consumers have removed or intend to remove data from social media companies and retailers.

More than half of UK consumers object to unwanted emails from companies and their data sharing with third parties. Overall, the survey found that there was little tolerance for data mistakes or misuse. Nearly half of UK consumers said it would take only one mistake for them to exercise their data subject access rights.

The survey of UK consumers should be a lesson for U.S. businesses that are preparing for compliance with the California Consumer Privacy Act, which goes into effect on January 1, 2020. If California follows the trend set by the United Kingdom, then there are going to be approximately 20 million consumers exercising their rights to access and delete personal information at businesses.

Other Blog Posts with Survey Data:

Survey: Half of UK Small Business Owners Confused by GDPR
IAPP Survey on Data Mapping, DPIAs, ROPAs & DSARs after GDPR
KPMG Survey: Consumers Expect Businesses Will Protect Their Data Privacy
Poll: Data Privacy Top Issue for Companies
Harris Poll Finds Less than Half Trust Big Tech with Personal Data
Survey: 88% of Irish Businesses Optimistic About GDPR Compliance
Forrester Study: Customer Privacy is a Competitive Differentiator for 75% of Businesses
Privacy Survey Details Jump in Data Mapping, Privacy Audits
Survey: Data Privacy Top Concern for Potential Customers and Business Partners
Survey: Majority of Fintech Users Want Control Over Third Party Access to Financial Data
Survey: Only 35% of Companies Can Show GDPR Compliance

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The Clarip team and privacy management software are ready to meet your compliance automation challenges. Click here to contact us (return messages within 24 hours) or call 1-888-252-5653 to schedule a demo or speak to a member of the Clarip team.

If compliance with the California Consumer Privacy Act is your focus until 2020, ask us about our CCPA software. Handle automation of data subject access requests with our DSAR Portal, or provide the right to opt out of the sale of personal information with the consent software.

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Click here to contact us (return messages within 24 hours) or call 1-888-252-5653 to schedule a demo and speak to a member of the Clarip team.