Harris Poll Finds Less than Half Trust Big Tech with Personal Data
A new national poll of consumer trust in the major tech companies by Fortune and Harris revealed that no major tech company among those surveyed (Amazon, Apple, Facebook, Google and Microsoft) can claim that more than half of consumers trust them with their personal data.
The survey of more than 2,000 individuals in an online poll in mid-October found that Amazon led the pack with 49% of respondents indicating that they trusted the company with personal data (e.g., browsing history, location data, contacts, photos). Google received approval from 41%. Microsoft was trusted by 40% of the respondents and Apple had 39%. Facebook was last with only 22% of the U.S. adults surveyed indicating that they trust their personal data to them.
Apple was fourth on the list despite its efforts to brand itself as the most privacy protective tech company. Apple CEO Tim Cook was the keynote speaker at a European data protection conference in Brussels and Apple has repeatedly stated that privacy is a fundamental human right.
Facebook has seen user opinion turn the most negative over the past six months. 48% of those polled said that they had become much more or somewhat more negative over the past six months, while only 17% said that their perception of the company had become much more or somewhat more positive.
The public’s trust issues with big technology come at the same time that Congress is considering a new, comprehensive federal privacy law. The technology companies have come out in favor of such a law, as long as it preempts the California Consumer Privacy Act which is set to go into effect in 2020.
Other Blog Posts with Survey Data:
Survey: Half of UK Small Business Owners Confused by GDPR
IAPP Survey on Data Mapping, DPIAs, ROPAs & DSARs after GDPR
KPMG Survey: Consumers Expect Businesses Will Protect Their Data Privacy
Poll: Data Privacy Top Issue for Companies
Survey: 88% of Irish Businesses Optimistic About GDPR Compliance
Forrester Study: Customer Privacy is a Competitive Differentiator for 75% of Businesses
Privacy Survey Details Jump in Data Mapping, Privacy Audits
Survey: Data Privacy Top Concern for Potential Customers and Business Partners
Survey: Majority of Fintech Users Want Control Over Third Party Access to Financial Data
Survey: Only 35% of Companies Can Show GDPR Compliance
Survey: Majority of UK Consumers will Exercise Data Subject Access Rights in Next Year
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