Consent Management Software Platform for GDPR & CCPA
The Clarip GDPR consent management software gives your marketing department the compliance solution it needs with a powerful form builder to implement lead capture and consent tracking in the age of data privacy. Plus, gain access to the opt-in and opt-out consent software features needed for compliance with the California Consumer Privacy Act (CCPA) for 2020!
Are you looking to give your customers more control over their privacy and build trust? Our consent management is integrated with an enterprise preference management platform that tracks customer wishes by enabling businesses to capture consent for a wide variety of data collection, sharing and usage, including behavior and location tracking; marketing through email, texts, social media, IoT, phone calls; and more!
Call 1-888-252-5653 to schedule a demo of the Clarip consent management platform. Or contact us online to setup a time to see how to put the Clarip GDPR software to work for your organization.
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What is Consent Management?
Since Congress adopted the CAN-SPAM Act in 2003, organizations have put in place systems to manage opt-in and opt-out consent for email marketing. These software solutions manage the mailing list and give customers the ability to subscribe and unsubscribe to the marketing materials. Individuals may subscribe through one of several methods, including an opt-in form on their website, or by clicking a check box to get added when they provided their email in a checkout form. Once on the list, people may unsubscribe by a link at the bottom of the email messages. These systems are all a simple type of consent management.
In Europe, consent solutions were developed for websites because of the ePrivacy Directive. In order to comply with this regulation, companies display cookie banners to provide notice to consumers about the use of this technology and then usually offer either an opt-in or opt-out consent option.
Privacy laws are now driving more sophisticated solutions for tracking consent. Companies are interacting with consumers in more ways than ever. They are still sending them emails, but now they are texting them, calling them through automated programming, pushing messages to them through the app downloaded on their smartphone, and more. They are also collecting more data than ever. It is no longer just an email address that they are collecting and using. It may be location data from their cell phone, tv watching data, or their heart beat through a fitness tracker. These are just a few different examples, as each organization faces its own challenges in data collection and privacy.
The need for consent software for this data collection and usage is growing with the increased prioritization of privacy among regulators, the media and consumers. Cambridge Analytica was a strong wake up call for the world.
Do you have your data privacy management software in place?
May 2018 marked the beginning of a vastly different world for consent management software. Before GDPR, obtaining consent for most businesses involved having consumers provide their email address for a monthly newsletter or enter their cell phone number to opt-in to text messages. However, with the leading tech businesses increasing the information that they are collecting from consumers, and regulators requiring more transparency with consumers and justification of privacy practices, businesses will need to do much more. The largest tech businesses are already moving to privacy centers with a GDPR consent management software solution that enables them to capture dozens or hundreds of preferences from all of their consumers. It will not be long before businesses in every industry start rolling out a new system to manage consent for customers.
The Congressional questioning of Facebook CEO Mark Zuckerberg made clear that every business which is collecting and sharing data needs to do more to be transparent with consumers. With more transparency comes the need for customers to have the ability to do something with that information.
Transparency is typically paired with a powerful consent management platform to provide customers the ability to act based on the information that is being shared with them by the company. Together, transparency and control are used to increase customer trust with the business.
A significant amount of time in the Facebook hearings was spent on the question of customer control. Does Facebook own the data? Do customers have the ability to stop the type of sharing that happened in Cambridge Analytica? This issue ties back directly to the need for a great consent management tool in the age of data privacy.
Consent in the California Consumer Privacy Act
Consent management is going to take a large leap forward for many businesses in the United States before the CCPA reaches its effective date in 2020. Companies are being asked to not only manage it for their marketing. They will need to track customer preference for their data sharing as well through opt-out consent for adults and an opt-in system for children. Businesses will also need to have an integrated system to stop automated sharing with third-party partners via their API.
However, This is more than a compliance issue – It is becoming a critical business issue!
The easiest way to increase revenue is usually to sell more to your existing customers or decrease the number of customers that stop paying for your services. They have already proven that they are willing to buy from you. By keeping them buying and decreasing customer churn, your business will make more money.
The problem is that so many businesses are marketing to people these days that email inboxes are overflowing and no one has time to click on and read every email. People love to get text messages that are on point with their desires but no one wants to get a text message for something that they don’t want or need. After a few off message emails or texts, people may decide they are spam and unsubscribe rather than continue to give you the opportunity to market to them.
These lost customers are people that might have been a source of revenue in the future. To a certain extent, they are thus wasted marketing dollars as the company didn’t extract the full lifetime value out of that customer. It is also a loss for the person who had a problem in their life that the company didn’t fill.
Companies spend millions of dollars on marketing (more for large businesses, less for small businesses) to attract leads and customers. This money can’t be thrown away by annoying marketing materials after they have become a customer. You also don’t want them to actively campaign against your company, as has been seen with the #deleteFacebook movement.
Privacy and Consent are Crucial to Building Customer Trust
Recent surveys have demonstrated that more people are concerned about privacy and buyers are looking at data privacy practices before making purchasing decisions. For example, a Cisco study published in 2019 found tangible business benefits from investments in privacy practices. Companies which have not made investments in privacy are facing longer sales cycles by several weeks.
Another study published in 2018 in the Harvard Business Review found that organizations with high transparency and customer consent mechanisms suffered less business loss and stock market valuation drop following a data breach. The conclusion was that customers want control over their data and giving them transparency and consent helps mitigate the feeling of helplessness that can develop from a breach.
Update: France Targets Consent for First Major GDPR Fine
After an early action against a small adtech publisher for insufficient consent that concluded without a fine, France’s CNIL issued a 50 million euro fine against Google for failing to be transparent and not capturing informed consent properly under GDPR. Also, at the end of 2018, CNIL published guidance that data sharing with third-parties for marketing needed to meet five requirements, one of which was consent.
If France continues strong enforcement of the GDPR consent requirements, businesses that have not adopted a strong consent management solution will definitely need to be rethink their approach.
This is the future of marketing technology!
Clarip offers the Software-as-a-Service tool that your marketing and compliance departments need to ensure appropriate data privacy management. In the Wild West before GDPR and the Facebook-Cambridge Analytica scandal, data collection and lead captures could be done with any online form builder. But the world is changing.
Data privacy management and compliance is going to follow the path of cybersecurity and become a key component of every technology business, just like the Data Revolution brought big data and data-driven decision making to many businesses. Regulators, the media and consumers are demanding additional privacy protections or the data sharing will be stopped. Businesses that don’t add the right mix of transparency and privacy will have trouble succeeding with their marketing efforts.
Consumers are demanding more from businesses. Just like the public expectations set by CSI drove police forensics labs to do better in order to get criminal convictions, the public understands that technology can make marketing much better than it has been in the past. They are no longer willing to accept, for example, that pet stores send them information about dog food when they only have cats. If they aren’t getting the marketing materials that they want in the manner that they desire, they are going to unsubscribe.
Because there is a lot of competition for the attention of consumers in the information age, and it is easier to keep an existing customer than it is to find a new one, it is critical that businesses engaged in marketing minimize customer churn. One way to do that is to respect customer preferences with your marketing communications.
We understand that there are a number of consent management software vendors out there. Give Clarip the chance to earn your business and you will not be disappointed. Our consent management module is part of a larger platform of privacy software tools that we like to call one of the most affordable pathways to GDPR compliance. The modular architecture provides the flexibility to pay for only the components that you need and add components as your organizational needs or budget changes.
Consent Management Software Solution
If you need to track permissions for customers or potential customers, our consent management service will meet your needs. You can put in place hundreds of online forms across your portfolio of websites in order to get the information or permissions that you need from your website visitors or customers.
Ask us for a demo – we are confident that our system will distinguish itself from the other consent management tools on the market!
Preference Management Software
Do you want to offer consumers a wide variety of choices in what type of marketing they receive from your company? The solution is Clarip’s preference management tool. It is a flexible, highly customizable system that provides the granular controls necessary to ensure that your customer preferences are captured and respected.
The Clarip software tools provides your business the ability to create forms that will blend into pages across the entire spectrum of websites that your organization runs. The form builder is incredibly flexible to meet the modern needs of an enterprise marketing department. It can create the forms needed to ensure that your organization continues to capture high quality leads.
Lead Capture Solution
The Clarip consent management service has the power to provide a simple, rapidly deployed marketing solution for capturing leads on websites. We understand that leads play an important role in any marketing funnel.
Clarip understands that giving more information to consumers results in the increased willingness of consumers to share their data with your corporation. That is why our software solutions make it easier to provide enhanced transparency with your customers and potential customers. Beyond our other SaaS offerings such as the Privacy Notice for Humans(TM), information sharing can be built into the website forms to ensure not only that you comply with required legal disclosures (such as the GDPR) but that you enable consumers to make more informed decisions about their data sharing.
In addition to the transparency requirement, the GDPR requires an organization to be able to fulfill the accountability mandate by maintaining documentation about its disclosures and consent permissions. The Clarip software tracks the required information and produces the necessary audit trail to provide to inquiring regulators. If you are looking for GDPR consent management software, call Clarip at 1-888-252-5653 today!
Fully branded, custom landing pages and microsites tailored for your business. Easily export the preference and user data for your customers for use inside your organization.
Dashboard and Reporting
Get powerful insights into your customers through the dashboard and reports generated by the consent and preference management software.
The SaaS model can provide savings for your organization because it eliminates the upfront costs of purchase and installation as well as ongoing costs like maintenance and upgrades. It is accessible by web browser within your organization with a low learning curve to increase adoption by your marketing department. And it is scalable to meet the needs of a growing organization.
Are You Ready to Make Privacy a Competitive Advantage?
Those businesses which jumped on the Data Revolution early were able to ride their competitive advantage for some time. Now that there has been increased objections by consumers and the media to the methods of collection and usage of big data, the addition of savvy privacy protections can once again distinguish businesses using data from the pack. Research published in the Harvard Business Review in February 2018 found that businesses that provide enhanced transparency and increased customer controls over their data sharing and usage could save the organization millions through the enhanced trust it provides in a world in which everyone is nervous about their data being stolen.
Our data privacy software company was founded to help businesses and consumers protect privacy. The enterprise data privacy management platform has a modular architecture to match the needs and budget of organizations. It leverages hybrid AI technology, machine learning principles and text analytics to enable businesses to control the data flowing through their organization from multiple channels while maintaining the required permissions from users. Call Clarip to find out how our powerful consent management system, data subject access request portal, Privacy Notice for Humans(TM) and other tools can help you with closing gaps in privacy notices, uncovering new revenue opportunities, and stopping customer data leakage through our data risk intelligence.
Preference Management Software Solution
Opt In & Opt Out Consent Software for CCPA
Right to Opt Out in CCPA
Mobile App Consent Manager
Service Providers and the Right to Opt Out under the California Consumer Privacy Act
Opt In Consent for Children in CCPA
How to Obtain Consent Under GDPR
Best Practices for GDPR Consent
GDPR’s Special Categories of Personal Data
Verbal Consent Under GDPR
GDPR-K: Children’s Data and Parental Consent