Mobile App Consent Manager for Privacy, GDPR
Mobile apps have enormous potential privacy risks today. One of the best ways to minimize these risk is to capture consent for all of the data collection, usage and sharing that it is doing. Yet, consent management on smartphones and tablets can pose unique challenges. To solve these problems in your mobile app development, call Clarip at 1-888-252-5653 for a demo of how our consent management software can serve as your mobile app consent manager.
Importance of Mobile App Consent Management
If you are a developer of mobile games or other applications for smart phones and tablets, then you need to be aware of the various privacy laws that may impact how you handle personal data, like the European Union’s General Data Protection Regulation (GDPR). For mobile apps, these laws usually require a combination of transparency and consent.
Privacy has been an issue of concern among app users for some time. In 2012, Pew Research Center’s Internet and American Life Project found that more than half of app users (57 percent) had uninstalled an app or decided not to intall it for privacy reasons. 2015 research summarized in eMarketer found a similar result, with more than half of users worldwide saying they deleted a mobile app because of privacy and security reviews. And more than a third stopped using an app for the same reason.
Transparency is an important component of building user trust as well as ensuring that any consent obtained is informed. Overall, user perceptions of higher transparency are likely to result in better user engagement, product involvement, and lower privacy concerns, according to a 2018 study presented at the CHI Conference in Montreal.
Developers also need to think critically about what information they need from the phone and whether they have disclosed all of their usage and sharing with third-parties accurately. In 2013, the Federal Trade Commission and the owner of a flashlight app settled charges that the app had deceptively failed to disclose that it was transmitting geolocation data to third parties such as advertising networks.
Full and accurate disclosures are also important to gain informed consent from users of the app both in Europe and in the United States. In Europe, the GDPR requires controllers to have a lawful basis for processing data or the data protection authorities can unleash significant fines provided for by the law. One of the permited methods is through the informed consent of the user. In the United States, the Federal Trade Commission can bring an action under Section 5 of the FTC Act for deceptive and misleading trade practices if privacy disclosures are not accurate.
Mobile applications may permit the collection usage and sharing of a large amount of personal information. If your app is collecting, using and sharing information or metadata from a user’s phone such as geolocation data, contacts, text messages and call information, your business may want to capture consent from the user given the public’s heightened sensitivity to privacy issues at the moment.
Update: The California Consumer Privacy Act of 2018 requires businesses with an online service such as a mobile application to put a link within the application that will enable consumers to opt out of the sale of their personal information. The opt out form in the “Do Not Sell My Personal Information” link can also be powered by the Clarip software.
For a demo of the Clarip consent platform, call 1-888-252-5653.
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