KPMG Survey: Consumers Expect Businesses Will Protect Their Data Privacy

A new KPMG report provides further evidence that companies need to be evaluating their privacy practices and improving them in order to meet the expectations of consumers in 2018, as well as to maintain their trust. According to a survey discussed in the report, 58% of the consumers that responded from around the world expect a company to protect their data.

The survey results were gathered and released last month by KPMG in its second annual edition of the Me, my life, my wallet report. For the publication, KPMG surveyed more than 25,000 consumers in Brazil, Canada, China, France, India, the UAE, the United Kingdom and the United States.

There were a number of statistics in the KPMG report to justify a company taking additional actions to improve its privacy practices:

– 64% of consumers around the world feel anxious about the unauthorized tracking of their online habit.

– 55% have decided against buying an item because of privacy concerns.

– 66% were uncomfortable with smartphone and tablet apps using their personal data.

– 75% were unhappy with the sale of their online shopping data to third parties.

In the report, KPMG clearly ties the importance of adequate safeguards for consumer data back to an issue of trust. The report says, “Data is an asset that, mishandled, can become a liability that damages a brand and destroys trust.”

KPMG advises businesses that want to collect and use consumer data to gather insights about the importance of maintaining consumer trust:

“In an era of heightened transparency and informed, empowered and connected consumers, the concept of trust has risen to a new level of prominence. No longer to be taken for granted, it’s fast emerging as a prerequisite to accessing, discussing, and interrogating a myriad of valuable data and insight from consumers who are smarter about what it’s worth.”

Clarip offers enterprise privacy software to businesses that are looking to enhance their privacy practices in order to offer consumers additional transparency and choice. These are two essential ingredients in maintaining or enhancing consumer trust on data privacy. For a demo of the Clarip software, call 1-888-252-5653.

Other Blog Posts with Survey Data:

Survey: Half of UK Small Business Owners Confused by GDPR
IAPP Survey on Data Mapping, DPIAs, ROPAs & DSARs after GDPR
Poll: Data Privacy Top Issue for Companies
Harris Poll Finds Less than Half Trust Big Tech with Personal Data
Survey: 88% of Irish Businesses Optimistic About GDPR Compliance
Forrester Study: Customer Privacy is a Competitive Differentiator for 75% of Businesses
Privacy Survey Details Jump in Data Mapping, Privacy Audits
Survey: Data Privacy Top Concern for Potential Customers and Business Partners
Survey: Majority of Fintech Users Want Control Over Third Party Access to Financial Data
Survey: Only 35% of Companies Can Show GDPR Compliance
Survey: Majority of UK Consumers will Exercise Data Subject Access Rights in Next Year

Contact Clarip Today for Help with CCPA and GPDR

The Clarip team and data privacy software are prepared to help your organization improve its privacy practices. Click here to contact us (return messages within 24 hours) or call 1-888-252-5653 to schedule a demo or speak to a member of the Clarip team.

If your challenge right now is CCPA compliance for your California operations, allow us to show you our CCPA software. From consent management software to offer the option to opt-out of the sale of personal data, to a powerful DSAR Portal to facilitate the right to access and delete, Clarip offers enterprise privacy management at an affordable price.

If you are preparing your European operations for GDPR compliance, we can help through our modular GDPR software. Whether you are looking to start the process with GDPR data mapping software, increase automation in your privacy program with DPIA software, or handle ePrivacy with a cookie consent manager, Clarip has the privacy platform that you need to bolster your program.

Click here to contact us (return messages within 24 hours) or call 1-888-252-5653 to schedule a demo and speak to a member of the Clarip team.