Google Updates Privacy Policy to Increase Transparency

Author: Clarip Director of Sales

The media spotlight may have been squarely focused upon Facebook last month in light of CEO Mark Zuckerberg’s testimony to Congress about its data scandal, but what can be lost in the glare of the klieg lights of the news cycle is how other technology companies are updating their privacy practices as well. Take, for example, the announcement by Google of its updated privacy and disclosure practices last week.

According to CNET, “the actual content of the policy hasn’t changed, but Google has updated the language and navigation of the document, and introduced videos and illustrations in order to make it clearer than ever before exactly how it collects and stores user data, as well as how to access it and delete it.”

The unfortunate truth is that privacy and disclosure notices in the past have typically been written by lawyers AND FOR LAWYERS. The average privacy notice contains over 3,000 words and this complexity makes it unlikely – if not near improbable – that the consumer will read and/or understand the obligations therein. With the approach of GDPR and its transparency principle, as well as the Zuckerberg testimony before Congress, companies have begun to sit up and take notice of the importance of ensuring that consumers understand their privacy disclosures. Google is just the latest example, albeit a high profile one, of a company taking steps to make the data privacy of its users more transparent.

For those that don’t have Google’s resources and are looking for a more affordable way to make their privacy policy transparent than asking their lawyer to rewrite it, check out our Privacy Notice for Humans. Clarip offers a white-label UX privacy wrapper that will take your complex privacy and disclosure notices and reduce them to simple and understandable bullet points – what data is shared, with whom, what the consumer can expect, etc. By being white-label, Clarip is literally, and figuratively, the plumbing behind the scenes, providing the consumer with clear, concise, and understandable language. Yet, the full privacy and disclosure notice are still available with a simple click so that you can maintain your appropriate legal disclosure to provide the consumer everything that is legally required!

Clarip also offers other software to help organizations facilitate GDPR compliance, including consent management software, DSAR portal as part of the Clarip Privacy Center for Humans, and GDPR data mapping. For additional help with your privacy practices beyond the privacy disclosure, please learn more about Clarip at www.clarip.com.

Discover the Benefits of Privacy Management Software with Clarip

The Clarip data privacy software and team are available to help improve privacy and trust at your organization. Click here to contact us (return messages within 24 hours) or call 1-888-252-5653 to schedule a demo or speak to a member of the Clarip team.

If you are working towards GDPR compliance, try our modular GDPR software. Start with our automated GDPR data mapping software, enhance your privacy program with DPIA software, and meet ePrivacy requirements with the cookie consent manager.

If California Consumer Privacy Act compliance in 2020 is on your radar, ask us about our CCPA software. Improve efficiency of responses to data subject access requests with our DSAR Portal, or provide the right to opt out of the sale of personal information with our consent software.

Click here to contact us (return messages within 24 hours) or call 1-888-252-5653 to schedule a demo and speak to a member of the Clarip team.