Tech / Google Consent Mode
Google Consent Mode (GCM) and Consent Mode v2 are now required to keep ads, analytics, and conversion measurement running for EEA traffic. Clarip serves as a Google-certified CMP that captures, signals, and proves user choice across every Google tag, Ads, and Analytics property in your stack.
Google Tag Manager · Google Analytics 4 · Google Ads · Google Marketing Platform · Google Cloud
The challenge
Navigate Consent Mode v2 enforcement, regional privacy laws, uncontrolled tag growth, and audit-ready proof of compliance across every Google tag and user interaction.
Without valid ad_user_data and ad_personalization signals, EEA conversion data and remarketing audiences disappear from Google Ads.
GDPR, ePrivacy, the UK GDPR, and Swiss FADP each demand different defaults, banners, and disclosures across the same Google tags.
Marketing teams add new pixels and GTM tags constantly, making it hard to prove every Google tag fires only with valid consent.
Regulators and Google itself increasingly ask for evidence that consent was captured, refreshed, and respected for every user.
Capabilities
From certified Consent Mode v2 compliance to AI governance and real-time audit reporting, manage every consent signal, tag, audience, and data flow across Google’s advertising ecosystem with confidence.
Featured Integrations / Partners
Drop Clarip into GTM with a single template. Every tag, Google or third-party, fires only when the right consent signals are present.
Send Consent Mode v2 signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) so modeled conversions and audiences keep working in EEA traffic.
Scan BigQuery exports of GA4 and Ads data for PII, redact on demand, and enforce retention policies tied to user consent.
Use Cases
Stand up a compliant CMP across every Google property in days, not quarters, before audience and conversion losses compound.
Run different banners, defaults, and purposes per geography from one central Clarip console.
Govern how Google's AI-driven products, like Performance Max and Demand Gen, use first-party data.
When a user opts out or requests deletion, propagate that signal to Google, GA4 user-deletion APIs, and downstream marketing systems.
Customer story
"Switching to Clarip's CMP got us fully compliant with Consent Mode v2 in weeks, and we recovered the EEA conversion data we'd been losing for months."
Director of Digital Marketing · Global retail brand
modeled EEA conversions recovered after Consent Mode v2 rollout
to manage consent, tags, and DSRs across all Google properties
Regulatory coverage
Out-of-the-box workflows for Consent Mode v2, regional privacy laws, and advertising consent frameworks maintained by Clarip’s privacy research team.
See how Clarip's certified CMP turns Google Consent Mode v2 into an enterprise consent program, complete with audit, reporting, and AI governance.