The California Privacy Rights Act Qualifies for the November Ballot

It’s (almost) official.  On June 24, 2020,  the Office of the California Secretary of State reported that Alastair Mactaggart, the proponent of the California Privacy Rights Act ballot initiative has filed more than 623,212 valid signatures with the state counties.  Therefore, pursuant to the California Elections Code, the measure is eligible for the November 3, 2020 ballot and all further signature verification will be terminated.   On June 25, 2020, the Secretary of State will officially certify the CPRA as qualified for the ballot.

Current polling shows that 88% of Californians support passage of the CPRA.  If enacted, the CPRA will significantly amend the CCPA and further expand privacy rights of California consumers as well as compliance obligations of California businesses and their service providers and contractors.  The CPRA will, among other things, permit consumers to: (1) prevent businesses from sharing (in addition to selling) personal information; (2) correct inaccurate personal information; and (3) limit businesses’ use of “sensitive personal information,” such as precise geolocation, race, ethnicity, religion, genetic data, union membership, private communications, and certain sexual orientation, health, and biometric information.

The proposed law will prohibit businesses from collecting and using personal information for purposes incompatible with the disclosed purposes, and from retaining personal information longer than reasonably necessary.  The CPRA will also establish a new California Privacy Protection Agency which will be tasked with enforcing and implementing consumer privacy laws and imposing administrative fines.  The CPRA would become operative on January 1, 2023 and its obligations would only apply to personal information collected after January 1, 2022.

Ask Clarip today how we can solve your biggest privacy compliance pain points, Call Clarip at 1-888-252-5653