Convenience Retail Global Leader Enhances Compliance, Transparency, and Consumer Trust with Clarip

Industry: Retail (Convenience Stores)

Size: Global chain with thousands of locations across multiple regions.

Business Challenge: CPO shared that their previous setup of a DNS link in the footer that redirected to a DSR intake form was becoming “difficult for the team to manage.” Manually performing Do Not Sell/Do Not Share My Personal Information (DNSS) and opt-outs as DSRs was becoming overwhelming for the team due to the high volume of intake. They wanted to automate opt-outs with a user-friendly solution.

Previous Privacy and Compliance Strategy

The retailer initially utilized a legacy privacy management tool but encountered limitations, particularly addressing compliance with GPC and efficient handling of consumer opt-outs and Do Not Sell/Do Not Share (DNSS) requests. This approach led to gaps in their compliance framework, including website scanning and cookie compliance limitations.

The Challenge

The company sought a robust, scalable solution to manage its DNSS needs, streamline opt-out processes for GPC, and complement its existing internal system for data subject requests (DSRs). The previous tool lacked sufficient functionality to support comprehensive GPC compliance, leaving the business vulnerable to potential non-compliance risks and fines.

What Prompted Change?

Growing requirements around GPC compliance drove the retailer to reassess its privacy management approach. The company initially considered hiring and equipping a large team to manually respond to new regulations, but determined a technology solution was more cost effective. Clarip’s DNSS and GPC solutions were the deciding factor, enabling a more seamless opt-out process and better compliance alignment, prompting the company to integrate Clarip alongside its existing internal system for handling DSRs.

Integration With In-House System

Integrating Clarip’s solution required tailored adjustments to align with the retailer’s in-house DSR system. Clarip’s implementation team collaborated closely with the retailer, leveraging their privacy compliance expertise to address gaps in the DNSS and GPC processes that were difficult to manage with the previous solution. Today, Clarip effectively manages consent for all brands within this global convenience retail organization.

The Clarip Solution Provided

• Do Not Sell/Do Not Share (DNSS) Solution to ensure effective consumer opt-out management
• Global Privacy Control (GPC) Compliance to meet evolving regulatory requirements
• Cookie Compliance Management for transparent consent and data tracking practices
• DSR Management to enhance the retailer’s existing DSR infrastructure
• Website Scanning and Cookie Compliance to ensure comprehensive visibility and control over tracking technologies

The Outcome

Within a few months, Clarip’s solutions enhanced the retailer’s compliance with GPC and DNSS requirements. By complementing the company’s in-house DSR system, Clarip provided critical support in managing blocking and cookie compliance. This approach allowed the retailer to effectively maintain GPC standards, improve data transparency, and optimize consumer trust. The partnership has since expanded, with the company exploring additional cookie compliance solutions to enhance privacy operations further.

Conclusion

Clarip’s privacy governance solutions enabled the convenience retailer to strengthen its compliance framework, ensuring it could meet GPC standards and effectively manage consumer data preferences. This partnership demonstrates the value of Clarip’s flexible and responsive privacy solutions in addressing unique operational challenges while enhancing regulatory alignment.

Looking for more Case Studies?

For more information, contact sales@clarip.com,
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Mike Mango
COO & SVP, Enterprise Accounts
mmango@clarip.com
(646) 983-4618