Data IS Marketing

“I’m in marketing, so why should I care about data, privacy, and GDPR?” Such was a direct question from a person that I spoke to only a few months back. At first, I was a bit dumbfounded, but the more I began to analyze it, the more I realized that data, while historically only a concern for CIO’s and CISO’s, is now a concern for EVERY employee, and most especially marketing and advertising executives.

With the rapid approach of GDPR – and in no small part, due to the fact that merely 6% of American companies say they are adequately prepared for its implementation in May, 2018 – the simple truth is that data affects marketing in ways seen and unseen. For instance, when advertising, have you received appropriate permission and consent? Have you offered adequate dispute resolution for those that want their data protected?

On the surface, the GDPR and new ePrivacy regulation may appear to be all about legal compliance. In reality, they are also about redefining the relationship with the consumer.

Smart marketing executives recognize that data IS, in fact, marketing. They are prepared to market in new ways both online and in the social media environment. Smart marketing executives also use Clarip, an AI based data, privacy and consent management platform. Clarip is there not only to help protect your company from needless exposure and liability but to also help drive BRAND LOYALTY! By being transparent and upfront about what information your marketing department will share, and simultaneously respecting customer choice, you make it possible to turn these customers into life-long customers! Nothing drives brand loyalty like respect!

It is for these reasons that I ask that you please consider Clarip as you look to increase marketshare and drive revenue.

More from Clarip:

Are you ready for the new CA privacy law? Start preparing compliance efforts with Clarip for the California Consumer Privacy Act. Enforcement starts January 1, 2020 so better start planning funding in your 2019 budget now.