The Majority of California Voters Support the California Privacy Rights Act 2020

According to a new poll conducted by Goodwin/Simon Research, 81% of California voters support Proposition 24, the California Privacy Rights Act of 2020 (CPRA), which is slated to be on the state’s ballot this November.  After presented with opposition arguments against the measure, as stated in the official voter ballot guide, 72% of the voters still said they would vote in favor of the initiative.

If enacted, the CPRA will significantly amend the California Consumer Privacy Act and will, among other things, permit consumers to: (1) prevent businesses from sharing (in addition to selling) personal information; (2) correct inaccurate personal information; and (3) limit businesses’ use of “sensitive personal information,” such as precise geolocation, race, ethnicity, religion, genetic data, union membership, private communications, and certain sexual orientation, health, and biometric information.

The proposed law will prohibit businesses from collecting and using personal information for purposes incompatible with the disclosed purposes, and from retaining personal information longer than reasonably necessary.  The CPRA will also establish a new California Privacy Protection Agency which will be tasked with enforcing and implementing consumer privacy laws and imposing administrative fines.

Several civil rights advocacy groups civil rights groups, including the American Civil Liberties Union (ACLU) of California, California Alliance for Retired Americans, and Color of Change, have recently came out against Proposition 24.  They argue that the initiative would give companies new ways to collect personal information, would let companies charge more to safeguard information, and would restrict enforcement of privacy rights in court.  They also question the efficacy of the Privacy Protection Agency “created during a budget crunch.”

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