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CPRA will Provide Californians with More Control Over Their Data


Californians who backed the far-reaching California Consumer Privacy Act (CCPA) a year ago were faced with additional provisions for the law on election day, The California Privacy Rights Act of 2020 (CPRA). The CPRA will expand the rights of California residents under the current rigorous CCPA, beginning on January 1, 2023. Many supporters of the measure, including Consumer Reports, Common Sense Media and Consumer Watchdog, have said this measure will strengthen the California privacy laws.


What will change under the CPRA?

  1. The creation of the California Privacy Protection Agency (CPPA):The CPPA will become the first official consumer privacy protection agency in the United States. When this goes into effect, The CPPA will establish a governing privacy board that fully administrates power, authority and jurisdiction to implement and enforce the CCPA.
  2. Stricter Definitions: The CPRA will both modify existing rights under CCPA and grant new rights to the consumer. The CPRA defines “sensitive personal information” more strictly than simply just “personal information.”
  3. Prevent Sharing of PII for Cross-Context Advertising: Business subject to the CPRA must offer consumers the right to opt-out of “sharing” of personally identifiable information from any third-party ad tech cookie collection.


The CPRA will expand consumer rights under the CCPA. Consumers will have the right to:

  1. Correct personal information;
  2. Know the length of data retention;
  3. Opt-out of advertisers using precise geolocation; and,
  4. Restrict usage of sensitive personal information.

Many companies are still grappling with the nuances of the CCPA. Companies will benefit as well from the CPRA improved definitions by giving better direction as they develop compliance solutions. Learn more today by downloading Clarip’s whitepaper “What Your Company Needs to Know About the California Privacy Rights Act of 2020.”


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