This whitepaper summarizes key provisions of the Brazilian General Personal Data Protection Law (Lei Geral de Proteção de Dados Pessoais or LGPD). The law, largely modeled on the European Union's GDPR, deals with the concept of personal data, lists the legal bases that authorize its use, and provides various rights to data subjects. Given the LGPD’s broad jurisdictional scope and applicability, it is bound to affect most U.S. companies doing business with the Latin American market.
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