Evolution of digital consent and preferences
At Clarip, we believe that power in marketing comes from transparency. So much so that we named the company Clarip – for Clarity in Privacy. We offer a comprehensive consumer consent experience. Since website visitors need to provide consent under regulations, we decided to take it a step further and offer them an opportunity to provide granular consent preferences too. Consumers let you know where and how they prefer engagement takes place. Some prefer to receive offers on their phone. Some prefer email. And some prefer none of the above. Ask them their channel preference and stop misallotting their time and yours.
The business case? Profit. From an engagement perspective, your ad spend will go further. From a brand perspective, your prospective customers will value your transparency, growing their trust in your brand. From a strategic perspective, you can optimize various channels rather than playing the guessing game. The long-term ROI of trust in marketing far outweighs the short-term gains in exploitative practices. And all the while, you can be on the right side of history.
Clarip’s Data Privacy Governance Platform ensures compliance with all consumer privacy regulations, including “Do Not Sell”. Allow customers to submit, revoke and update granular consent with Clarip Consent Management. Clarip takes enterprise privacy governance to the next level and helps organizations reduce risks, engage better, and gain customers’ trust! Contact us at www.clarip.com or call Clarip at 1-888-252-5653 for a demo.
Email Now:
Mike Mango, VP of Sales
mmango@clarip.com
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